Las Vegas’ cutting-edge entertainment arena, the Sphere, is currently basking in the dynamic glow of a collaboration between software developer Autodesk and Marvel, celebrating the upcoming release of The Marvels. The focal point of this dazzling showcase is none other than Goose, the lovable yet formidable Flerken from the Marvel Cinematic Universe, famously accompanying Captain Marvel (Brie Larson).

The collaboration leverages Autodesk’s cutting-edge Maya 3D software, widely employed by VFX companies, for the intricate design, lighting, rigging, and animation of the Goose character. The visual effects studio, The Mill, worked its magic to bring Goose to life on the mesmerizing LED canvas.

As part of the promo, Goose’s transformation unfolds on the exterior of the Sphere, showcasing her detailed tentacles before the much-anticipated release of The Marvels in theaters on November 10. The promotional spectacle is scheduled to run until November 13, aligning with the kickoff of Autodesk University, the annual design and content creation customer conference hosted in Las Vegas.

Goose from #TheMarvels took over the Las Vegas Sphere last night. pic.twitter.com/ei7v0xP70G

— Cosmic Marvel (@cosmic_marvel)

imagine driving through the road, not rly knowing about mcu and you see a giant cat turn into octopus tentacles https://t.co/e5oaLoCXaW

— v (@beingsupers)

This is unironically the best marketing stunt a cbm has had in years https://t.co/t9zswvOOzA

— Taylor (@Squirrelcomic)

Best use of any screen is to display a cat 10000/10 https://t.co/asfslGZA7p

— Cristina 💚 (@CristinaLeeMace)

they tryna give the crackheads in vegas a heart attack omg 😭 https://t.co/20ArrTLoNN

— dash ❖ (@dashin4fashion)

Since its grand opening, the Sphere has played host to two remarkable shows: U2’s residency, ‘U2:UV Achtung Baby Live at Sphere’, and the film Postcard from Earth, directed by Darren Aronofsky. The venue’s avant-garde design includes not only the record-breaking exterior LED display but also an impressive 160,000 square-foot 16K LED display within its confines.

With Goose gracing the LED exterior, the Sphere becomes a captivating canvas, seamlessly blending technology, cinema, and Marvel magic.