Sony and Microsoft have taken PlayStation and Xbox marketing activities up a notch, duking it out at the Las Vegas Sphere last week. The massive entertainment venue is wrapped in LED screens, with its exterior an advertising attraction that reportedly costs a pretty penny to book.
The Xbox advertisement showed some new and upcoming platform exclusives including Starfield, Hellblade 2, and Forza. Sony’s advertisement was all about Marvel’s Spider-Man 2 timed with its launch weekend.
The Xsphere has arrived #PowerYourDreams pic.twitter.com/gp8sqGf9JF
— Jeff Rubenstein (@jeffrubenstein) October 20, 2023
Two Spideys have taken over @SphereVegas.
Marvel’s #SpiderMan2PS5 is out now on PS5. #BeGreaterTogether pic.twitter.com/dIrcr9LK4R
— PlayStation (@PlayStation) October 21, 2023
If a previous leak is to be believed, Sony and Microsoft may have spent hundreds and thousands of dollars on the ads depending on how long they were up for at the end of the day. A one-day booking costs up to $450,000, according to an internal presentation leaked by a Twitter user (thanks, The Verge).
— PitchDeckGuy (@BetterPitchGuy) October 2, 2023
Sounds a bit ridiculous, but both console makers have been spending a good chunk of money on elaborate advertisements around the globe. Sony has previously splashed on pop-ups for games like Horizon Forbidden West as part of its “Live From PS5” marketing campaign. Microsoft, on the other hand, has gone as far as putting up advertisements in the London Underground urging the U.K. to approve its acquisition of Activision Blizzard.
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