New Wrinkle In Game Promotions: Las Vegas Aviators Used ‘What If’ Night To Showcase One-Day New Identity Focusing On Gambling Story by Alan Snel     Photos by J. Tyge O’Donnell It was a whimsical-sounding promotion — What If Night at a recent Las Vegas Aviators’ Saturday night game at their home stadium in suburban Summerlin. I interpreted the “What If” as in what if the baseball team was named for something intrinsic to Las Vegas’ local industry or landscape and shed the Howard Hughes-related Aviators moniker for one night? The Aviators came up with Gamblers — a simple and direct reference to Las Vegas’ bread-and-butter economy. Gamblers was as semantically real as it gets for Las Vegas. Not gaming. Gambling. So, the Triple-A affiliate owned by Summerlin master developer Howard Hughes Corporation — for one day anyway — had a name that Las Vegas folks could relate to. It also offered the team’s retail store so sell more merch. ADVERTISEMENT Please shop at LVSportsBiz.com advertisers like Jay’s Market at 190 East Flamingo Road at the Koval Lane intersection east of the Strip. ADVERTISEMENT The Gamblers gave Las Vegas’ minor league baseball team a chance to not only a new identity for a day but to also make some money. A Gamblers jersey was selling for $249.99 on the team’s website.