7thSense, the multi-award-winning media solutions specialist, has announced that it has partnered with Sphere, an innovative entertainment format, on the inaugural Sphere venue in Las Vegas.
The venue welcomed its first visitors on 29 September, and its major features include a 160,000-square-foot internal LED plane, with a 580,000 square-foot exterior titled the Exosphere. Both are driven by technologies from 7thSense.
Sphere’s inner LED display plane has the highest resolution LED screen in the world, at 16K x 16K. The screen sweeps up, over, and around the audience to create a totally immersive visual world, reaching a height of 240 feet and containing almost 3 acres of display area.
The Exosphere features the planet’s largest LED screen. This vibrant canvas has attracted worldwide interest with a variety of artistic and branded content since it launched earlier this year.
The size and scale of this project demand an unprecedented playback engine. This has been delivered by 7thSense’s groundbreaking new suite of products, the Performer Range. Together, these products bring the LED screens to life.
David Dibble, CEO of MSG Ventures, a division of Sphere Entertainment, comments: “Sphere’s LED displays redefine the meaning of immersive. On the interior, never has an LED screen combined this immense scale and field of view with this level of clarity, while the exterior is a dynamic canvas that has already become a new global landmark.
“7thSense has been a valued partner in delivering high-quality video playback solutions for MSG for over a decade, and we trusted the team to work closely with us and push their technologies even further to meet the unique demands of Sphere. The result is an experience that takes audiences from simply watching content on an LED screen, to feeling like they have been transported to new places.”
Richard Brown, CTO, 7thSense says: “With the opening of Sphere in Las Vegas, we are excited to introduce our new Performer range, including Actor media server, Juggler pixel processor, and Conjurer – our generative media solution.
“Developed over several years with a focus on the evolving landscape of video technology, and the challenging workflow requirements associated with a media storage and playback system needed for a project the size of Sphere, these products are intricately designed to leverage SMPTE ST 2110 IP video streaming.
“The pre-rendered content at Sphere is stored on a network-attached storage (NAS) solution and streamed in real-time to dozens of media servers, which each output 4K video at 60 frames per second over an ST 2110 distribution network – a world-first in terms of technology capability at this scale for a live entertainment venue. 7thSense’s Juggler pixel processors handle combining playback media with other video sources, such as cameras, to create overall compositions that tell larger-than-life immersive stories.
“The integration of these products into Sphere isn’t just a step, but a leap forward in our journey of innovation. I am immensely proud of our team and everything we have accomplished to help bring Sphere to life.”
7thSense first collaborated with the MSG team in 2011, when the firm provided technologies for the New York Christmas Spectacular starring the Radio City Rockettes. Since then, the 7thSense and MSG partnership has resulted in numerous project installations.
The firm was selected to develop a fully redundant, mission-critical playback system capable of playing both full resolution, uncompressed media and generative content, as well as supporting live concerts and events. This appointment was based on its extensive experience serving pixels to high-quality, uncompressed mega canvasses.
The 7thSense Juggler pixel processors provide vital infrastructure in delivering the media to the display, therefore reliability is critical. The Jugglers also serve as a conduit for video from other sources, such as production truck feeds, into the venue.
“Since 2004, 7thSense has been at the forefront of identifying and addressing inefficiencies and challenges in managing very large video systems, consistently raising the bar in user interaction, both for technical experts and creative minds,” says Bryan Hinckley, CEO of 7thSense. “We firmly believe that our team and our technologies have now crafted a solution that will forever redefine the landscape of live performances and immersive experiences.”
Matt Barton, chairperson of 7thSense, adds: “Being part of a team that has shattered existing boundaries in immersive experiences and entertainment is truly awe-inspiring. This remarkable achievement is the result of years of unwavering dedication and innovation, and I extend my heartfelt congratulations to all involved.”
7thSense recently announced that it has renewed its distribution agreement for China with Wincomm Technology Co., a leading Beijing-based AV solutions provider.
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